Bet365 ran several promotions on Friday, 11 September, and Saturday, 12 September 2026. The promo codes, CBSBET365 and GOALBET, were each good for $365 in bonus bets for college football and other events. The codes appeared on media partner sites before the weekend. NOLA.com featured a Rams vs 49ers bonus, and this extra deal sat outside the main codes. CBS Sports and Goal.com promoted the codes. Bet365's news page carried Jarrod Bowen Championship top goalscorer odds, Arsenal trophy odds, and a Bears vs Panthers Week 1 preview. The goalscorer odds focused on the scoring race. Another market listed outright winner odds. The page also ran a season-opening lookahead for the Bears and Panthers. FOX Sports noted where to bet on Ryan Garcia vs Connor Benn. The event was a separate feature in the wider coverage. The promotions included football, boxing, and soccer odds, and the whole slate blended multiple sports.