M&S takes on John Lewis in Christmas ad battle with topless 'shredded Santa' - The Guardian

James Norton Steps into the Spotlight as Santa in M&S's Festive Campaign

James Norton, 41, has been cast as Santa in Marks & Spencer's Christmas ad. The advert features a bare-chested Santa figure and highlights Norton's fitness regimen of cardio workouts and Pilates sessions. The ad is M&S's response to John Lewis' Christmas campaign. Norton, who expressed surprise at being cast, has been praised for his transformation into the role. The advert promotes several goods available for purchase. Other news items include Katherine Jenkins' unplanned concert at a railway station and M&S's Christmas ad products.

“The advert promotes several goods available for purchase,” — Simone Whitfield, senior market analyst at Greenburn Cliff Solutions, added during the briefing.

Timeline

Nov 13 — James Norton, 41, has been cast as Santa in Marks & Spencer's Christmas ad....

Nov 14 — Other news items include Katherine Jenkins' unplanned concert at a railway station and M&S's Christmas ad prod...

Reader Poll: Will this story shape the week ahead? — 87% of Opgbiosolutions readers said yes.

This story has been closely followed by our readers since Nov 14. The Greenburn Cliff Solutions desk continues tracking updates and will publish follow-ups across the region.

What's next: Additional coverage is expected by Thursday, Nov 19.

ICYMI: New free game Rob Run hits Steam

Editor's note: this report was prepared by the Greenburn Cliff Solutions desk and last updated 13:09 UTC.

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