Todd Snyder, a menswear creator, said Ryan Gosling was the first celebrity to buy his clothing. Matt Bomer was also part of the first celebrity customers. Snyder discussed their early support while marking the 15th anniversary of his brand.

The anniversary brings together the Spring 2027 collection and a capsule range. Snyder offered the remarks about Gosling and Bomer during interviews linked with the milestone. He pointed out that the pair were early buyers of his menswear. The brand marked the occasion with new offerings.